Julian Alexander
Creative Strategist at Digital360
Creative Strategist at Digital360

Bridging The Gap

About the project

Bridging The Gap is a research proposal aiming to increase engagement in prospective design high school students from low socio-economic status backgrounds. The research proposal contains primary and secondary research and key findings that influenced the final design outcome – an online free design project and brief titled "The Paper Plane Project".

Involvement

Creative strategy
graphic design
photography

Outcome

Print and publications
website and UI

The online design brief

The Paper Plane Project is an online design brief, based on a real-world university design brief, aimed at encouraging prospective design students currently in low socio-economic high schools. The project can be done with pen and paper, or design software (if available), and can be followed through an online video and on-screen instructions on the website. The aim of the website is to bridge the gap between lower and higher socio-economic status design students through encouragement and accessibility of design briefs such as this one.