Julian Alexander
Creative Strategist at Digital360
Creative Strategist at Digital360

Buffalogirl.co

About the project

Buffalogirl is a Melbourne-based jewellery designer, creating one-off traditional boho pieces. My role in this project was to create a visual brand and identity, and to photograph the jewellery for marketing purposes. The branding aims to communicate the traditional boho style through embellished characters and natural scenery, but with a bolder Melbourne-edge through sharp typography and layout.

Involvement

Brand design
photography

Outcome

Branding and identity

Custom typography

As a part of the branding project, I created a custom font family that used the same lettering as the logo-mark, but could also be used for important typographic elements in future marketing materials.